carbonated
Tom Fake is a seasoned marketing professional with extensive experience in digital marketing and content management, currently serving as Co-Founder at carbonated since October 2024. Prior roles include Senior Digital Marketing Manager for BMG - The New Music Company from May 2019 to October 2024, where responsibilities encompassed overseeing catalogue recordings. Previous positions at Ninety Nine as Digital Creative and at First Access Entertainment as Digital Manager for the UK & Europe further strengthened expertise in digital strategy. Educational credentials include a Bachelor's Degree in Popular Music from the University of South Wales, completed in 2014.
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carbonated
carbonated is a social and creative partnership established in 2024 by matt hooper and tom fake. matt and tom have both been leading projects for social agencies, management companies and record labels for more than 10 years. carbonated is a boutique agency offering bespoke, artist- first strategy, complete with creative services from ideation to execution for the music industry. we believe in an honest, thorough and creative approach to social media, making the channels work for the artists and portraying them as their most authentic selves.