Barbara Schneider

Barbara Schneider has a diverse work experience in various marketing roles. Barbara is currently the Head of Marketing at Carbonext since 2023. Prior to that, they were part of the founding team of Nana Delivery from 2021 to 2023, where they handled multiple responsibilities such as building the brand's identity, creating the CRM strategy, and designing the UX and CX guidelines.

From 2021 to 2021, Barbara worked as the Global Manager of Engagement & Retention at Gympass, where they developed customer segmentation and CRM strategies to enhance user activation rates. Before that, they held the position of Growth Brand Manager at Nubank from 2018 to 2020, leading the brand's growth efforts and improving the overall user journey.

Barbara also has experience in the beverage industry, working as a Craft Beer Brand Manager at AB InBev from 2016 to 2018. Barbara implemented brand strategies for craft beer brands, constructed new consumption occasions, and integrated brand assets. Additionally, they worked as a Marketing Analyst and Global Management Trainee during their time at AB InBev.

In their earlier career, Barbara worked as a Creative Copywriter at Wieden + Kennedy, handling campaigns for various brands including Mondelez, Booking.com, Heineken, and Philips. Barbara also served as a Strategic Planning Intern at J. Walter Thompson Worldwide and as a Social Media Intern at Fbiz.

Barbara Schneider earned a Bachelor's degree in Marketing from ESPM Escola Superior de Propaganda e Marketing from 2010 to 2014. Barbara also studied Literature at USP - Universidade de São Paulo from 2010 to 2015. In 2012, Barbara participated in an Exchange Program at the University of Westminster, focusing on Social Sciences. Additionally, they obtained certifications in "Product Masterclass: How to Build Digital Products" from Product School and "SEO Manager Certification" from Blue Array SEO in 2020.