Lidia Lüttin

Head of Marketing at Carbonfact

Lidia Lüttin has a diverse work experience spanning different companies and roles. Lidia is currently serving as the Head of Marketing at Carbonfact, where they are working towards decarbonizing the fashion industry. Their role involves managing the first fashion-specific Carbon Management Platform and helping brands understand their carbon emissions.

Prior to Carbonfact, Lidia worked at Happeo, a leading intranet platform. Lidia initially joined as the VP of Marketing, where they played a crucial role in scaling the company's growth. Lidia later took on the role of CMO, responsible for scaling Happeo with their team. Lidia also has experience as the VP of Customer Success at Happeo.

Before their time at Happeo, Lidia worked as the Chief Marketing Officer at Bynder, a B2B SaaS scale-up, leading the global marketing team and spearheading various marketing activities. During their tenure, they successfully built an inbound demand generation engine that contributed to significant revenue growth.

Lidia's earlier experiences include working as a Growth Marketer at Megagadgets and as an Assistant WebSphere Marketing Segment Manager at IBM. Overall, Lidia has demonstrated expertise in marketing, growth strategy, and sustainability initiatives throughout their career.

Lidia Lüttin began their education at Hans-Thoma Gymnasium Lörrach in 1997 and completed their Abitur in 2007. Lidia then pursued a Bachelor of Science in Business Administration & Economics at the University of Hohenheim from 2007 to 2010. Later, they attended Erasmus University Rotterdam in 2011 and 2012 to obtain their Master of Science in Economics and Business.

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