Greg Hatten

Greg Hatten is the Principal Owner of Hatten & Associates - Creative Business, a position held since August 2006. In this role, Greg specializes in branding, marketing, pricing, packaging, and launching consumer products, leveraging extensive experience in the consumer packaged goods sector. Previous experience includes ownership of WoodenBoat Adventures from 2006 to 2015, and serving as Chief Merchandising Officer at BiMart from December 2002 to August 2006, where responsibilities included merchandising, marketing, advertising, and strategic business development. Greg also held the role of Sales Vice President at Hallmark Cards from 1981 to 2002, overseeing sales and profitability for brands in the western United States. Greg earned an M.B.A. in Business from Northwest Missouri State University, completing the degree in 1981.