Cardenas Marketing Network, Inc.
Elena A. Sotomayor has extensive work experience in marketing and executive roles. Elena A. began their career at Cardenas, Fernandez & Associates in 1994, where they served as the Marketing Director for Sports & Event Marketing and also worked in Experiential Marketing and Business Development until 1999. In 2000, they joined CMN - Cardenas Marketing Network, Inc., where they held various executive positions, including Executive Vice President and EVP Sponsorships and Brand Experience. Elena A. remained with CMN until 2016. In 2017, Elena joined HENRY Agency as Executive Vice President, where they worked until February 2021.
Elena A. Sotomayor began their education in 1991 at the University of Illinois Chicago, where they pursued a Bachelor of Science degree in Marketing and Spanish. Elena A. completed this program in 1994. Later, in 2005, Sotomayor enrolled at Columbia College Chicago to further their education. Elena A. obtained a Master of Arts (M.A.) degree in Marketing and Entertainment from Columbia College Chicago in 2009.
Cardenas Marketing Network, Inc.
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CMN is at the heart of the multicultural Hispanic market. For over 30 years, we’ve been helping brands reach the fastest-growing consumer segment in the U.S. through passion points of music, sports, and culture. Our unique and unmatched experience allows us to engage on a deeper level across every touch point. Our expertise includes shopper marketing, insight & strategy, experiential, branded content, digital, media buying and sponsorship activation. We believe… Experience Is Everything. Awards and Recognitions 2016 Chief Marketer, PROMO Top Shop Event Marketer’s Top Agency “It List” (2016, 2013, 2012, 2011, 2010, 2009) 2015 Billboard Latin Power Player List, President and CEO Henry Cárdenas Advertising Age’s, 50 Largest U.S. Hispanic Agencies Advertising Age’s, Hispanic Fast Pack – 50 Largest U.S. Hispanic Agencies Crain’s Chicago, Largest Minority Owned Firms (2015, 2011, 2010, 2009) 2014 Billboard Marketing Award, Best Events / Engagement: Net 10 Wireless presenting Marc Anthony’s Cambio de Piel Tour 2013 Billboard Marketing Award, Best Tour Sponsorship: Net 10 Wireless presenting the Gigant3s Tour featuring Marc Anthony, Marco Antonio Solís and Chayanne 2012 Billboard Marketing Award, Best Tour Sponsorship: 5 Gum Wrigley presenting Camila’s Dejarte de Amar Tour Hispanic Business’ “HB 500” (2012, 2011, 2010, 2009) Crain’s Chicago Businesses’ “Fast 50” (2012, 2011, 2010, 2008) Chief Marketer’s Promo 100 (2012, 2010, 2009) 2011 Ex Award Gold Winner, Best Multicultural Event Campaign (2011)