Burghardt Tenderich

Burghardt Tenderich is a Professor at the Annenberg School for Communication and Journalism at the University of Southern California, where responsibilities include teaching and research on corporate communication, media changes, and brand purpose communication. As the Associate Director of the USC Center for Public Relations, Burghardt fosters scholarly initiatives in the field. In addition, Burghardt co-founded Cardisio in 2016 and served as Executive Director of the Center for Entrepreneurship & Technology at UC Berkeley from 2008 to 2010, where responsibilities included teaching technology entrepreneurship. Previous experience includes roles as General Manager of Bite Communications in North America, Vice President of Public Relations at Siebel Systems, and Senior Vice President at Applied Communications, contributing to agency growth and establishing international operations. Burghardt holds a PhD in Economic Geography from the University of Bonn.