Ginger Barrientez

Director Enterprise Account Based Marketing at CareAcademy

Ginger Barrientez has worked in the marketing and events industry for over 17 years. Ginger began their career in 2004 as an Account Executive at Freeman. In 2006, they moved to Accuro Healthcare Solutions (MedAssets) as a Sr. Manager of Meetings and Trade Shows, and then to nThrive as a Director of Meetings and Trade Shows. In 2011, they joined the National Independent Automobile Dealers Association (NIADA) as a Director of Events, where they were able to maximize revenue by 25% and 38% YOY. In 2013, they moved to BeautiControl as a Senior Manager of Marketing and Events. In 2015, they joined Conifer Health Solutions as a Manager of Marketing and Events. In 2016, they moved to Payer Compass as a Director of Marketing, where they were a brand architect for a suite of software and cloud-based solutions and patient services. Finally, in 2022 they joined CareAcademy.com as the Director of Enterprise Account Based Marketing.

Ginger Barrientez completed their Bachelor of Arts in Public Relations and Marketing from Texas Tech University in 1998. Prior to that, they attended Poteet High School. Additionally, they hold a Certified Meeting Professional certification from the Convention Industry Council.

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