Adnan Arshad

Adnan Arshad is an accomplished professional in corporate sales and brand management with extensive experience across various sectors. Currently serving as Country Head Corporate Sales - C4B at Careem since October 2022, Adnan has successfully led initiatives such as the Mass Commute launch and pricing optimization, resulting in significant market share growth. Prior to this role, Adnan was a Founding Member and Category Manager at Krave Mart, where strategic execution led to a 25% margin increase and 30% revenue growth. At Daraz, brand management for key FMCG clients like P&G and Nestle was successfully handled, generating an annual turnover of $4.2 million. Adnan's earlier roles at Premier Group involved significant volume growth, contract negotiations, and sales operations, demonstrating a robust track record in achieving sales targets and innovative solutions in the FMCG sector. Adnan holds an MBA in Sales & Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (2018-2020).