Mustafa Bohra

Mustafa Bohra is an accomplished professional with extensive experience in customer relationship management, marketing technology, and analytics. Currently serving as Associate Director at Careem since December 2020, Mustafa leads strategies that drive user growth and retention for a vast customer base across multiple services and cities. Prior to this role, Mustafa was Head of Customer Insights at Landmark Group, where significant improvements in CRM and customer experience were implemented. Experience as Senior Product Manager at Apalya Technologies involved enhancing customer engagement through personalized recommendation services, while tenure as Management Consultant at Capgemini Consulting focused on digital transformation initiatives. Initially, Mustafa began a career as a Data Scientist at Mu-Sigma, developing analytics solutions for business impact. Educational qualifications include an MBA in Marketing from the Faculty of Management Studies at the University of Delhi and a Bachelor's degree in Computer Science from the Institute of Engineering & Technology DAVV, Indore.