Michael Reeps

Michael Reeps is an experienced web optimization and digital analytics professional with a strong background in online sales, fundraising, and marketing strategies. Currently serving as the Web Optimization Manager at CARFAX, Michael leads testing and optimization practices for vehicle history reports using quantitative and qualitative approaches while overseeing stakeholder management and organizational learning with tools like Adobe Experience Cloud and Agile methodologies. As the Site Optimization Manager for the American Red Cross, Michael enhances online fundraising strategies, leveraging similar tools and processes. Previous roles include Digital Web Analyst at the CFA Institute, where Michael advanced web analytics practices, and positions at WebStrategies Inc., RedWeek.com, CitiGroup, and Tellium, encompassing various aspects of web design, development, and marketing. Michael holds a BA in Visual Art from Rutgers University.