Víctor Herrera

Victor Herrera is the Chief Marketing Officer at Cargamos, a logistics B2B SaaS company headquartered in Latin America. Victor has over 10 years of experience in marketing, with a focus on digital marketing and product launches.

Prior to joining Cargamos, Victor was the Global Digital Marketing Manager at Ingram Micro, where they oversaw the marketing plans for designated cloud products as well as Ingram Micro as a whole. In this role, Victor collaborated closely with the Global Cloud marketing team, Ingram Micro marketing managers, and product managers to support and coordinate product launch activities, create traditional and digital marketing campaigns, and drive timely execution of those plans. Víctor also measured the effectiveness and return on investment of marketing activities, establishing metrics, analyzing results of regional activities, and presenting findings with recommendations to executives.

Victor holds a degree in Marketing from the University of Southern California.

Víctor Herrera has a Project Management Certificate from the University of California, Los Angeles, a Master’s Degree in Business Administration from EUDE Business School, and a Certificate in SEO Master Course from Market Motive. Víctor is also Diseño Industrial certified in Desarrollo de Producto from Pontificia Universidad Javeriana.

Víctor Herrera reports to Iván Ariza, CEO. They work with Éverton Viana - COO, Yohan Powell - CFO, and José Castro - Head of Data.