Dorri Wilcox

Dorri Wilcox is an experienced product merchandiser currently working at Carhartt since April 2021, focusing on men's sweats and men's outerwear. In this role, Dorri collaborates with cross-functional teams to manage merchandising assortments, conducts market research across retail channels, and develops prescriptive assortments in partnership with sales representatives. Previous experience includes serving as a softgoods specialist at Burton Snowboards, where responsibilities encompassed managing the softgoods business in Colorado and New Mexico, and a brand strategist at Spirals Boutique, overseeing creative direction and social media management. Dorri holds a Bachelor of Applied Arts in Apparel Merchandising from Central Michigan University, earned in 2015.