Bettina Reuhl

Bettina Reuhl currently serves as the Head of Product and Portfolio Management at CARIAD, where leadership of Product Owners and Managers focuses on developing digital products for B2B and B2C sales in the automotive industry. Previous experience includes roles as Head of CRM Digital Products and Services at Volkswagen, Global CRM Manager at Gaggenau, and Head of CRM Global at Maserati, showcasing expertise in CRM strategies, digital sales processes, and team management across various companies in the automotive and luxury goods sectors. Educational qualifications consist of multiple degrees in Communication and Media Studies, Digital Marketing Strategy, and Executive Education in Digital Marketing Strategies from institutions including Freie Universität Berlin and Kellogg Executive Education.