Caroline Larson is an experienced marketing professional currently serving as the Senior Director of Marketing at Caribou Coffee, where responsibilities include leading retail, web, app, social media, and loyalty marketing efforts. In addition to this role, Caroline is an Adjunct Faculty member at the University of St. Thomas, teaching mobile marketing in the Certified Digital Marketing Professional course. Previous positions include Director of Loyalty Program Development & Training at Carlson Rezidor Hotel Group and various consulting roles focused on marketing and loyalty strategies for high-profile clients. Caroline's extensive background in loyalty marketing spans multiple roles at Carlson Hotels Worldwide, where significant achievements include the development and re-launch of loyalty programs and award-winning email campaigns. Educational qualifications include a BA in Advertising from the University of Wisconsin-Eau Claire and a Mini Masters in e-Commerce from the University of St. Thomas.
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