CARIOCA
Giorgio Bertolo is a seasoned professional with extensive experience in marketing and management. Currently serving as General Manager, Sales And Marketing Director, and Marketing Director at CARIOCA since September 2014, Giorgio also acts as a Partner and marketing advisor for LEAPfactory srl. Prior to these roles, Giorgio held positions at Bacardi from February 2007 to July 2014, including Marketing Manager for Bacardi & Agency Brand France & Italy and Marketing Manager for Martini. Earlier experience includes a five-year tenure at Kimberly-Clark, where responsibilities encompassed Category Marketing Manager for South Europe and Brand Activation Manager for facial tissue products. Giorgio's academic background includes studies at the University of Birmingham and Università degli Studi di Torino.
CARIOCA
CARIOCA Spa is a new venture that has taken the legacy of one of the leading Italian company in the production of stationery and drawing. AN ITALIAN STORY... Its products and its brands - CARIOCA® and CORVINA® - are today present in 59 countries all around the globe. Still today 85% of its products is proudly “made in Italy”, to guarantee the unbeatable level of performance and safety for any customer use. CARIOCA® is an international love-brand specialized in coloring tools – markers, colored pencils, crayons, tempera, modeling clay and many others - with an enduring appeal on kids of any age. The brand stood out in the early '60, with a celebrated advertising campaign featuring the Carioca Jo beloved-character, and maintains still now its leading role in many European markets. Find out more at www.carioca.com CORVINA® represents the company brand of writing tools since 1965. CORVINA® “51” is still now the ball paint synonymous in many countries. The brand image and its product range has been just redesign in 2014 to better express its personality and growth potential. CARIOCAPROMO® All Carioca products, customized by you! Search the right product for you, choose the color and insert your company logo. Easy, isn't it? Customize your product on www.cariocapromo.com CHAMPIONS IN PRODUCTION! The molding of the plastic material in granules is made in two fully automated departments, able to produce more than 20,000,000 elements daily. The complete robotization of the articles assembly is carried out thanks to sophisticated electromechanical machines: equipped with control devices, they allow high production speed, maintaining a high standard of quality along the entire production process.