Selina Waters is an experienced professional in shopper strategy and insights, currently serving as Head of Shopper Strategy & Insight (GB) at Carlsberg Britvic since January 2025. Prior to this role, Selina held multiple positions at Britvic plc from December 2017 to January 2025, including Head of Shopper Strategy & Insight GB and Head of Category Strategy. Earlier career roles include Senior Customer Activation and Insights Manager at Lily's Kitchen, Customer Category Development Manager at Mondelēz International, and Shopper Marketing Manager at Danone. Selina began a career in merchandising with ExxonMobil as a Merchandising Specialist for the UK & Ireland. Selina holds a Business Management BSc (Hons) in Marketing from the University of Surrey, completed in 2008.
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