David Petersen

David Petersen is a Senior Commercial Manager specializing in Global Digital Strategy & Transformation at Carlsberg Group since September 2018, where responsibilities include leading global digital transformation projects and enhancing customer experiences. Prior roles at Carlsberg involved managing strategic projects, particularly in e-commerce in emerging markets, and shaping the global commercial digital strategy. Before joining Carlsberg, David served as a Management Consulting & Public Relations Manager at Hein & Partnere, focusing on marketing communications and PR strategies. Additional experience includes positions at Tertec Evolution GmbH, Onbooked, and Nordic Man Magazine, with a strong foundation in operations, entrepreneurship, and marketing. David holds a Master’s Degree in Global Operations & Innovation from Aalborg University and a Bachelor's Degree in Entrepreneurship from Copenhagen Business Academy.