Penelope Wyon

Penelope (Penny) Wyon is a seasoned marketing and innovation professional with extensive experience in the beverage industry, currently serving as Global Director of Category Development & Innovation at Carlsberg Group since May 2012. Penny has held multiple impactful roles within Carlsberg, focusing on global growth strategies, innovation, and consumer insights, including serving as Co-strategist for the SAIL27 global strategy. Prior to Carlsberg, Penny held significant positions at Wilke, TNS Gallup, Research International, SIFO, and Optiteam, specializing in product development, market research, and client management for major FMCG brands like Coca-Cola and Unilever. An education background in Statistics from Stockholm University and History Economics from Sciences Po Strasbourg complements Penny's professional achievements.