Danielle Hadwin is a skilled marketing professional with extensive experience in consumer insights, digital strategy, and trade marketing. Currently serving as Consumer Insights Manager and Digital & ECommerce Specialist at Carlton & United Breweries since January 2018, Danielle has developed and executed B2B-B2C digital strategies. Previously, as Trade Marketing Activation Manager, Danielle focused on integrated marketing campaigns and new product development. Starting as a Business Development Executive specializing in the restaurant sector, Danielle's career includes roles as a Commercial Management Trainee and Casual Academic, along with marketing and administration coordination at Zama Yoga, where various responsibilities included client administration, marketing strategy, graphic design, and social media management. Involvement with the University of Queensland's Marketing and Advertising Society as Co-Founder and Vice President further showcases leadership capabilities. Danielle holds a Bachelor of Business Management (Hons) and a Bachelor's Degree in Business Management (Marketing) from The University of Queensland.