Edwina Murphy

Edwina Murphy is an experienced marketing professional currently serving as the Head of Portfolio and Agile Marketing at Carlton & United Breweries since October 2020, where leadership of a dynamic team focuses on brand, insights, and shopper activation across diverse beverage portfolios. Previously, Edwina held roles including Innovation Marketing Manager for Beer & RTDs and Marketing Manager for Asahi & Peroni during the transition of Carlton & United Breweries to Asahi Beverages. Prior experiences include Marketing Manager for Asahi Super Dry, Senior Brand Manager for Somersby Cider, and various roles at Mars, which spanned from brand management to national account management. Edwina holds a Bachelor of Commerce degree with a focus on Marketing and Information Systems Management from Deakin University.