Tom MacHiels

Tom Machiels currently serves as the Head of Brand Experience at Carlton & United Breweries, a position held since September 2020. Prior to this role, Tom held several key positions at ZX Ventures from September 2017 to September 2020, focusing on brand experience across the APAC South region. Tom's extensive experience with Anheuser-Busch InBev from August 2008 to August 2017 includes leadership roles in trade marketing, category management, and brand management. Tom's career began with a global management trainee program at AB InBev, following educational pursuits at Vlerick Business School, KU Leuven, and Universidade Nova de Lisboa.