Marketing and Brand Management

The Marketing and Brand Management team at CarMax is responsible for shaping and promoting the company's brand identity, enhancing customer engagement, and driving marketing strategies. This team develops advertising campaigns, oversees brand experience and product design, and manages recruitment marketing to attract top talent. Through collaboration with various stakeholders, they ensure effective marketing operations and optimize the use of technology to support their initiatives, ultimately reinforcing CarMax's position as a leading used-car retailer.