Ricardo Pettená has extensive work experience in the healthcare industry. Ricardo is currently serving as the Executive Director at Carmens Medicinals since January 2020. Prior to this, they worked as the Co-founder - Commercial and Marketing at Health Angels Br from March 2017 to October 2019, where they supported entrepreneurship in the health sector. Ricardo was also the Head of Sales and Marketing at Nipro Medical Corporation from November 2018 to July 2019, responsible for managing customer relationships and defining commercial and marketing strategies.
Earlier in their career, Ricardo worked as the Sales and Marketing Director at MDT by Vincula from March 2015 to October 2016. Ricardo was responsible for managing the P&L and sales and marketing strategy of the company. Ricardo also held various positions at Boston Scientific from 2006 to 2015, including Business Unit Director, Business Development Director, Sales Director, and Regional Sales Manager. In these roles, they focused on managing P&L, developing marketing and sales projects, and implementing strategies to differentiate products in the market.
Ricardo began their career at Merck in 1997 as a Territory Sales Representative and later held positions as Sales District Manager and Manager - Strategic Projects. In these roles, they were responsible for marketing projects and demand generation, as well as managing sales coordinators and implementing key account and customer focus concepts.
Ricardo Pettená completed their education from various institutions. In 1986, they started their studies at the Universidade Federal do Rio de Janeiro and graduated in 1990 with a Graduate Degree in Physical Education. In 2001, Ricardo pursued an MBA in Strategic Marketing from FGV - Fundação Getulio Vargas. Additionally, in 2006, they obtained a Specialization in People Management from Fundação Dom Cabral. Ricardo also received a Mindfulness certification from LinkedIn in June 2017.
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