Eric Sim

Eric Sim is a seasoned marketing professional with extensive experience in brand management and global marketing across various food and consumer goods companies. As Marketing Director at Caro Nut since July 2024, Eric previously held key roles including Brand Manager for Old Wisconsin Snacks at Carl Buddig and Company, and Global Marketing Manager for Wasa at Barilla Group. Notably, Eric managed snack brands worth $71 million at John B. Sanfilippo & Son, Inc., achieving significant revenue growth and leading product innovation efforts. Eric holds an M.B.A. from The University of Chicago Booth School of Business, as well as other degrees related to marketing and design from Yale School of Management and UNC Charlotte.