Dan Martin

Dan Martin is an accomplished executive with extensive experience in sales and strategic leadership within the beverage industry. Currently serving as Vice-President of Field Sales at Carolina Beverage Corporation since January 2013, Dan Martin drives Cheerwine sales across retail and foodservice channels, overseeing strategy, go-to-market planning, and integration with marketing efforts. Additionally, as the owner of Market Catalyst LLC since June 2012, Dan Martin provides strategic guidance for beverage and snack products. Dan Martin's previous tenure at PepsiCo spanned over 15 years, where roles included Group Director of Field Sales, with responsibilities for a $350MM business portfolio, and Director positions focusing on field sales strategy and operations. Dan Martin holds a B.S. in Business Administration and Speech Communications from Augustana College.