Carolina Sanchez Lopez

E-merchandising Manager at Carolina Herrera

Carolina Sanchez Lopez serves as the E-merchandising Manager at Carolina Herrera since September 2022, overseeing the online direct-to-consumer (DTC) strategy for beauty and fashion. Responsibilities include developing commercial strategies, managing the DTC merchandising and content team, and coordinating e-commerce ambitions with various stakeholders. Previously, Carolina held positions at Inditex as Web Coordinator and E-commerce Product Manager, managing online sales strategies and product performance across Mediterranean markets. Additional experience includes Product Marketing Manager at Nylstar, Commercial & CRM roles at Rosa Clará Group, Retail Bank Manager at Banca Popolare di Vicenza, and Store Manager at Colours & Beauty. Carolina holds an Executive Master in Marketing & Sales from Esade and a Business Administration degree from Universitat Pompeu Fabra, complemented by studies at the University of Michigan-Dearborn and Università degli Studi di Padova.

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Carolina Herrera

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Carolina Herrera is a New York-based fashion house recognized for creating beautifully crafted collections synonymous with impeccable style and bold elegance. With the appointment of Wes Gordon as Creative Director in 2018, the House has reinforced its commitment to the strong codes established by the founder; blending traditions of couture craftsmanship with the wearability and pragmatism of American Fashion. The Carolina Herrera brand and licenses includes a portfolio of ready-to-wear, bridal, eyewear and fragrance as well as accessories for women, men and children. Today, the brand is available in 105 countries at 15,000 points of distribution, including over 350 CH Carolina Herrera and 4 Carolina Herrera New York retail locations. Carolina Herrera is part of PUIG, a third-generation family-owned fashion and fragrance business based in Barcelona, Spain. For the latest news from inside the House, visit Carolinaherrera.com and follow Carolina Herrera on Facebook and Instagram.