Carolina Sanchez Lopez

Carolina Sanchez Lopez serves as the E-merchandising Manager at Carolina Herrera since September 2022, overseeing the online direct-to-consumer (DTC) strategy for beauty and fashion. Responsibilities include developing commercial strategies, managing the DTC merchandising and content team, and coordinating e-commerce ambitions with various stakeholders. Previously, Carolina held positions at Inditex as Web Coordinator and E-commerce Product Manager, managing online sales strategies and product performance across Mediterranean markets. Additional experience includes Product Marketing Manager at Nylstar, Commercial & CRM roles at Rosa Clará Group, Retail Bank Manager at Banca Popolare di Vicenza, and Store Manager at Colours & Beauty. Carolina holds an Executive Master in Marketing & Sales from Esade and a Business Administration degree from Universitat Pompeu Fabra, complemented by studies at the University of Michigan-Dearborn and Università degli Studi di Padova.