Bernard Lim

Bernard Lim currently serves as the Regional Category Manager for Automotive at Carousell, leading the company's automotive vertical since December 2016, and previously held a role focused on demand and B2B marketing in the cars sector. As a co-founder of JOCKY, a driver booking app established in May 2015, Bernard contributes to connecting car users with qualified drivers. Bernard's experience also includes a long tenure at IF United as a defensive midfielder, where the team won the GA Social Division league in 2017. Prior roles encompass business development at Radiance PhysioFit Pte Ltd and co-founding positions at Hashtag Interactive and other firms. Bernard began the career in account management with agencies such as Publicis Groupe and Grey Group, following a diploma in Mass Communications from Ngee Ann Polytechnic.