Lucia Massara

Lucia Massara has extensive experience in retail management and marketing, currently serving as the Retail Media & Data Monetization Manager at Carrefour Italia since November 2000, where responsibilities include managing omnichannel media campaigns and ad hoc projects for industry clients. Prior roles at Carrefour involved Business Project Manager, overseeing the development of the Gift Card project, Trade Manager, focusing on commercial services, and Human Resources Training Manager, creating training modules for various roles. Additional positions included Trade Marketing Manager and Marketing Project Coordinator, where initiatives like cross merchandising and promotional partnerships were developed. Earlier experience includes working as a Marketing Specialist at Mapa Spontex Italia, focusing on category management projects. Lucia holds an Executive Master in Management from MIP Politecnico di Milano and has a diverse educational background that includes studies at the University of Wales and EBS Paris.