Carrefour Italia
Mara La Vita is an experienced Marketing Manager at Carrefour Italia, specializing in media strategy for national and local integrated campaigns across various channels, including TV, radio, and digital platforms. Responsibilities include managing the annual marketing media budget, overseeing social media strategies, and conducting competitive market analysis. Prior roles at Carrefour Italia include Media Planning Specialist and Marketing Communications Specialist, where focus was placed on communication planning, media impact analysis, and coordinating stakeholders. Previous experience includes a marketing internship with Gruppo San Donato. Academic qualifications encompass a Master's degree in Communication and Marketing from Università degli Studi di Milano and a Bachelor's degree in Management from Università di Pavia, complemented by a scientific high school diploma from Liceo scientifico Benedetto Cairoli.
Carrefour Italia
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The Carrefour Group operates in Italy with 1,450 shops in 18 regions, with four format: Carrefour Hypermarkets, Carrefour Market, Carrefour Express and Cash and Carry (Docks Market and GrossIper brands). The online shopping service and quick commerce in partnership with Deliveroo Hop in Milan is available, according to an omni-channel approach continuously developing. Carrefour Italia is the leading franchising company in the Italian large-scale retail trade, with over 1,000 shops run by franchisees and agreements with over 340 small and medium-sized Italian businesses. Guided by a full focus on customer and a propensity for innovation, Carrefour Italy pursues every day, according to the #ActForFood programme, its goal: achieve the Food Transition for all, making available quality, healthy and affordable food. All this results in a constant commitment to the promotion of local products and, thanks to its membership of the Carrefour Group, into a significant number of Italian products sold all over the world. All the company's strategies are driven by the desire to promote sustainable development and consumption models, with a view to protecting the environment and biodiversity and contributing to reducing food and energy waste. Carrefour Italia currently employus more than 15,000 employees and is committed to ensuring safety, inclusion and equality in the workplace. In 2022, Carrefour Italia has gained the recognition as a "Top Employer" for the fifth consecutive year. In 2020, it was named one of the 20 most inclusive companies in large scale sector at the Diversity Brand Summit. For over twenty years, it has worked with the Banco Alimentare Foundation in support of the Colletta Alimentare (Food Collection) to donate essential foodstuffs to those most in need. It works alongside Too Good To Go to reduce food waste: in 2021, we sold 260 thousand Magic Boxes, saving over 650 tons of CO2.