Florian Ferrando Bohbot

Florian Ferrando Bohbot serves as the Chief Product Officer at Carrefour's Digital Factory Magasin since October 2019, where the focus is on enhancing customer shopping experiences through effective product discovery and personalized suggestions. Previously, Florian held roles as Senior Product Manager and e-Commerce & Mobile Product Manager at Carrefour, as well as Customer Experience Manager, emphasizing omnichannel strategies and customer engagement. Prior to Carrefour, Florian gained valuable experience at Deloitte Digital as a Manager, as well as at Capgemini Consulting in various positions. Florian holds multiple degrees in marketing and management from esteemed institutions including Université Paris Dauphine and Université Paris 1 Panthéon-Sorbonne.