Melanie Ball

Melanie Ball is an experienced Strategic Partnerships Manager at Cartology, part of the Woolworths Group, since July 2019, where expertise lies in fostering partnerships and enhancing customer engagement through connected retail activations. Previous roles include Senior Manager of Client Partnerships at Cartology, focusing on the liquor sector, and multiple senior management positions at Woolworths Group, overseeing various category media operations. Prior to these positions, Melanie held roles at Momentum Worldwide, Result Customer Communications, Publicis Blueprint, and CLIC Sargent, demonstrating a strong background in account management, client relationships, and media strategy. Melanie holds a BA Hons in Media and Cultural and Drama Studies from the University of the West of England.