Niva Larue Singer

Niva LaRue Singer, MBA, is a seasoned professional in eCommerce and product management with extensive experience across various industries. Currently serving as a Founding Member at CartStars and the Director of Digital Product at MUD\WTR, Niva has previously held significant roles, including Director of Ecommerce at Pendulum Therapeutics and Head of DTC Platform at Native, where Niva contributed to the company's $100 million acquisition by Procter & Gamble. Niva's career journey includes positions as Lead UI/UX Designer at Arka Inc, freelance work for stealth startups, and a Marketing Operations Coordinator role at Equalia LLC. Niva holds an MBA from Santa Clara University and a BS in Biology with a Medical Emphasis, along with a minor in Studio Art.