Casa Lumbre
Estefania Payes has extensive experience in marketing, brand management, and account management. Estefania has worked for various companies such as Casa Lumbre, The HEINEKEN Company, Ogilvy & Mather, Leo Burnett, TERAN\TBWA, and Red Bull. Estefania has a degree in Marketing from Universidad del Valle de México and has held positions such as Gerente de marca, Jefa de marketing, Chief Strategist, Key Account Executive, and Sampler. Estefania has a strong background in developing brand strategies, analyzing market trends, and managing client relationships effectively.
Casa Lumbre
Casa Lumbre Group is a parent company dedicated to craft “farm-to-bottle” Mexican premium spirit propositions with sensorial uniqueness. The group has a strong focus on place of origin, sustainability, and original method of productions. Casa Lumbre has created brands such as: Ancho Reyes Liqueur and Montelobos Mezcal.