Andrea Esteves

Andrea Esteves is an accomplished marketing professional with extensive experience in brand strategy and content marketing. Currently serving as Gerente de Publicidad y Estrategia de Marca at Falabella Retail since September 2018, Andrea is responsible for developing and managing annual marketing plans for women's and men's youth fashion categories and various international brands. Prior to this role, Andrea held multiple positions at Wunderman Phantasia, contributing to digital campaign development for leading retail brands. Additional experience includes marketing coordination at Urban Colors SAC and Ankura SAC, emphasizing innovative business opportunities and audiovisual campaigns. Academic achievements include a Bachelor's degree in Administration from Universidad de Lima and specialized training in luxury fashion management and event planning from prestigious institutions.