Giordana Paita

Giordana Paita has extensive experience in marketing and brand management, currently serving as Communication, Events & ESG Supervisor, Marketing Specialist, and Senior Market Analyst at Casappa S.p.A. since 2008, where responsibilities include sales data analysis, support for commercial target definitions, and sales forecasting. Previously, Giordana held the position of Senior Brand Manager at Perfume Holding SpA from 2005 to 2007, overseeing the international brand strategy for Breil Milano Fragrances, and served as Senior Brand Manager at Nestlé from 2003 to 2005, managing a multi-brand portfolio for Buitoni Frozen and Valle degli Orti. Giordana's educational background includes an Executive Program in Sustainability, Leadership, and Business Management from ISTUD Business School in 2023, as well as studies at 24ORE Business School and a degree in Economics from Università degli Studi di Parma.