Ludmila Ludmila

Ludmila Ludmila possesses extensive experience in senior commercial management within the retail and e-commerce sectors, specializing in categories such as home goods, fashion, and consumer electronics. Currently serving as Gerente Executiva Comercial at Via since November 2021, responsibilities include overseeing an omnichannel strategy for Eletroportáteis and Beleza & Saúde, managing product lines, purchasing, sales strategies, and marketing initiatives. Previous roles include senior category management positions at Carrefour Brasil and Lojas Renner S.A., where key achievements involved product assortment definition, logistics management, and exclusive brand development. Ludmila holds a degree in Communication Social with a focus on Advertising and Publicity from Centro Universitário Fibra.