Naiara Okada Albergoni

Casas Bahia Group is to be the relationship and consumption platform for Brazilians wherever, whenever and however they want. To achieve this, we are going far beyond retail, on a journey that puts the customer at the center of everything. We have unique levers, which enable the best possible experience through an agnostic offer of products, services, financial and logistics solutions. We operate omnichannel, with top of mind brands offering a series of services and financial solutions that feed back and boost our ecosystem. In online operations, we are already recognized as a destination in several key categories, such as electronics and furniture. We created a new sales tool – Call me on Zap – where we have over 20 thousand online sellers who serve our customers in a digital yet humanized way. Marketplace partners take advantage of the strength of our brands, service platform and logistics to sell more and more. With an increasingly broad assortment, we are positioning ourselves as a relevant player in this segment. Our logistics are at the service of this omnichannel, generating value for the customer and operating in an open manner. We have strong geographic coverage through our network, with all stores serving as collection points for products purchased online – Retira Rápido – and as logistical support. We deliver light and heavy products with the same efficiency, in all cities in Brazil and with a good level of service. Our financial solutions allow the democratization of credit and the inclusion of Brazilians through a competitive credit offer. Our portfolio of financial solutions is constantly evolving, with a wide range of services for both individual and legal entities. It is a continuous process of development and transformation. This is how we imagine new paths!