Dale Robotham

Dale Robotham is a seasoned sales and marketing professional with extensive experience in the outdoor and sports equipment industry, currently serving as El Presidente and founder of Sasso Vertical Sales since January 1990. Robotham has held multiple sales representative roles across various companies, including Cascade Designs, DPS Skis, and ORTOVOX Sportartikel GmbH, managing national and regional accounts in Western Canada and focusing on sales growth, marketing strategies, and retail staff training. With a Bachelor of Arts degree in Economics from the University of Alberta, Robotham brings a solid educational foundation to a long-standing and successful career in sales.