Erika Thormahlen is an accomplished writer with extensive experience in copywriting and brand storytelling across various industries, particularly in beauty and luxury goods. From May 2006 to the present, Erika has worked as a copywriter for helloerika.com, creating content for notable brands such as Summer Fridays, Nike, and American Express. In addition, Erika has contributed to Case Agency since April 2016, drafting copy for clients including Rodan + Fields and Herman Miller. Erika's previous roles include creating campaign copy for Shiseido, digital copywriting for Bobbi Brown under Estée Lauder, and product description writing for J.Crew. With a diverse portfolio that includes journalism and communications development, Erika also served as a contributing writer for Manhattan Media and directed communications for Deerling, Inc. Educational credentials include a Master’s degree in Education in Arts & Humanities from New York University and a Bachelor’s degree in English/Creative Writing from UCLA.
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