Alfred Loo

Senior Brand Manager - Peter Lehmann Wines at Casella Family Brands

Alfred Loo has a diverse work experience spanning multiple industries. Alfred currently holds the position of Senior Brand Manager for Peter Lehmann Wines at Casella Family Brands, a role they have held since January 2023. Prior to this, they worked at George Weston Foods from December 2017 to January 2023, where they served as a Senior Product Manager for Tip Top Foodservice and a Brand Manager for Tip Top. Alfred also gained experience at Ferrero, where they worked as a Brand Manager for Tic Tac from January 2017 to December 2017.

Before their tenure at Ferrero, Alfred worked at PharmaCare Laboratories from March 2007 to January 2017. During that time, they held several positions including Senior Brand Manager for Nature's Way Superfoods from February 2015 to December 2016, Product Manager for Naturopathica from January 2012 to February 2015, Assistant Brand Manager for Naturopathica from May 2010 to January 2012, Marketing Assistant from September 2008 to May 2010, and Accounts Assistant from March 2007 to September 2008.

From 2004 to 2006, Alfred Loo attended The University of Western Australia, where they pursued a Bachelor of Commerce (B.Com.) degree with a specialization in Marketing.

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