Arina Serra

Arina Serra has extensive experience in brand management and marketing. Arina has worked at various companies, including Casella Family Brands, Henkel, Colgate Palmolive, Kimberly-Clark, Reckitt Benckiser UK, Reckitt Benckiser Australia, Ferrero Australia, and Galbani (Lactalis Group) Italy.

Arina'smost recent position was as a Senior Brand Manager at Casella Family Brands, where they were responsible for the brand strategy and activation of the globally recognized wine brand, [yellow tail], in Australia, Canada, and Asia Pacific. Arina also had a role as a Brand Manager for [yellow tail] prior to their senior position.

Before that, Arina worked as a Brand Manager for Cold Power & Dynamo at Henkel, and as a Brand Manager for Dynamo at Colgate Palmolive. Arina also had a Brand Manager position at Kimberly-Clark, where they managed the Kleenex Viva brand.

Arina started their career as a Brand Manager at Reckitt Benckiser UK, overseeing the Air Wick brand. Arina then moved to Reckitt Benckiser Australia, where they continued to work on the Air Wick brand as a Brand Manager and also served as an Assistant Brand Manager for Mortein.

Arina began their career in the marketing department of Ferrero Australia, initially as a Junior Brand Manager for Kinder Seasonal & Kinder Chocolate, and then as a Brand Assistant for Nutella. Arina also gained international marketing experience as an International Marketing Assistant at Galbani (Lactalis Group) Italy.

Throughout their career, Arina has demonstrated their expertise in brand strategy, activation, and management across various industries and regions.

Arina Serra began their education at Lycée Louis-le-Grand, where they obtained a Baccalaureate Degree in Sciences (Maths/Physics/Chemistry/Biology) from 1998 to 2001. Arina then pursued a Bachelor's degree in International Business & Spanish Studies at UNSW, which they completed from 2002 to 2004. As part of the Erasmus Programme, Arina attended Alma Mater Studiorum – Università di Bologna in 2003 and 2004, focusing on International Business & Spanish Studies. Arina continued their studies at UNSW, earning a Master of Commerce degree in Marketing from 2005 to 2006. Arina further enhanced their expertise in Marketing by pursuing a Master of Commerce degree at Università Bocconi in 2006. Recently, in 2022 and 2023, Arina attended the Digital Marketing Institute, obtaining a DMI Pro certification in Digital Marketing.