Alyssa M.

Alyssa M. is an accomplished marketing leader with extensive experience in various roles across multiple companies. As Chief Experience Officer at CaseMark since March 2024, Alyssa has enhanced user engagement strategies. Alyssa also serves as Principal Consultant at Meritt Strategy, providing go-to-market strategy and marketing consulting for B2B SaaS companies, with recent projects focused on product-market fit validation and sales enablement. Previous positions include Chief Marketing Officer at Sigma AI, where foundational marketing strategies and ESG programs were established, and Founding Partner at Fractionalist.co, a Web3 software development agency. Additional roles include Interim Vice President at Lytics and Director at Contentful and Airship, where successful marketing and customer strategy programs were developed and executed. Alyssa's educational background includes a Bachelor's Degree from Northeastern University and culinary training at the Cambridge School of Culinary Arts.