Henrik Greve Jensen

Henrik Greve Jensen is a seasoned professional with extensive experience in the gaming and digital sectors. Currently serving as Managing Director and COO of Cashpoint Denmark, part of Merkur Group, Henrik's responsibilities include business development, leadership, and digitalization. Additionally, Henrik holds a board membership at the Landbased Gaming Association since 2021. Previous roles include Head of Business Development at Danske Spil A/S, where responsibilities encompassed strategy, retail development, and portfolio management. Henrik's earlier positions include key roles at Bet24.com and Sportingbet, focusing on marketing and P&L responsibilities, notably leading the sale of Bet24 to Unibet. An alumnus of Copenhagen Business School, Henrik holds a degree in Marketing and has further education in board governance.