Michael Dobak

CMO at Casper

Michael Dobak is currently the Chief Marketing Officer at Casper. Michael has also served as a marketing consultant for DermTech and as the Chief Marketing Officer for BLOCKv.

Dobak has extensive experience in brand development and marketing strategy. At DermTech, they developed positioning, brand messaging, and product identity guidelines. Michael also advised on consumer research and messaging for the company's Telehealth at-home test kit. Dobak oversaw an external design team and development team to relaunch dermtech.com with a new brand look and feel and simplified messaging.

As the Chief Marketing Officer for BLOCKv, Dobak was responsible for leading the company's marketing initiatives and strategies. Michael helped grow the company's user base and increase brand awareness. Dobak also worked on developing partnerships and creating joint go-to-market plans.

Dobak's experience and successes in marketing make him a valuable asset to Casper. Michael is committed to supporting the next wave of blockchain adoption among businesses and providing developers with a reliable and secure framework to build private, public, and hybrid solutions and applications.

Michael Dobak has a Bachelor of Science from California Polytechnic State University-San Luis Obispo in the field of business.

The people who work with Michael Dobak include their colleagues in the small team they work in, as well as those who report to him. Michael Dobak's colleagues include Joel Curado, Varun Gupta, Ashok Ranadive, Jake Choi, Cathy Zhu, and Medha Parlikar. Theirdirect reports include Lingyi Zeng and Marketing Assistants.

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Timeline

  • CMO

    Current role

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