Cassina
Andrea Bocchiola has extensive experience in marketing and brand management. Andrea began their career in 2001 at BMW Group Italy, where they held roles as MINI Dealer Marketing Specialist and later as MINI Marketing Communication Manager. In 2009, they joined Luxottica as a Brand Manager for Ray-Ban. In 2012, they moved to Safilo as a Senior Brand Manager for Safilo Brands. Andrea then worked as the Marketing Director at Calligaris S.p.A., where they had overall responsibility for product management, retail management, communication, and trade marketing. After that, they joined crear srl as a Brand Strategy Consultant, focusing on strategic marketing approach and marketing plan implementation. Currently, they work at Cassina as the Marketing Director, overseeing trade, product, and retail marketing, as well as digital marketing and marketing intelligence.
Andrea Bocchiola completed their education with a Laurea cum laude in Economia Aziendale - Marketing from Università Cattolica del Sacro Cuore between 1997 and 2000. Prior to this, they graduated from Liceo Scientifico Cremona, earning a Diploma di maturità scientifica from 1990 to 1995.
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Cassina
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Cassina, founded in Meda in 1927, launched industrial design in Italy during the 1950s by taking a completely new approach which saw a shift from handcraftsmanship to serial production. Cassina has always had a pioneering attitude thanks to its commitment to research and innovation, combining technological skill with traditional craftsmanship and involving important architects and designers to envision new forms and transform them into projects. Today, ‘The Cassina Perspective’ expresses the company’s values through an eclectic collection where innovative products and Modern icons come together to create welcoming environments, dialoguing according to a unique design code based on excellence.