Lydie

Lydie BA possesses extensive experience in marketing, specializing in brand management and strategic marketing. Currently serving as Chef de Groupe Marketing MDD at Castel Frères since January 2019, Lydie defines marketing strategies for private label and reserved brands, optimizes product offerings, and manages a marketing team of six. Previously, Lydie held the position of Senior International Marketing Product Manager at ECLOR, where strategic planning and product innovation were key responsibilities. Earlier roles at innocent drinks involved managing a snacking product range and leading marketing campaigns. Lydie's career began at Bacardi with trade marketing responsibilities, followed by positions at Orangina Schweppes and Daytona- Groupe DDB. Lydie holds a Master in Marketing Grande Consommation from TBS Education and a Bachelor of Commerce from the Institut Européen de Négociation.