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Carlos Guinea Castillo

Head of Innovation at Castellana Properties

Carlos Guinea Castillo has a diverse work experience in various roles and industries. Carlos is currently serving as the Head of Innovation at Castellana Properties since 2022. Previously, they worked as the Head of Innovation at DIA Group from 2017 to 2022, leading various innovation projects aimed at enhancing customer experience and gaining a competitive advantage through technologies such as AI, analytics, big data, and IoT. Before that, they held the position of Strategy and Innovation leader at TENDAM, where they spearheaded multiple strategic and innovation projects across supply chain, product, operations, and marketing. Carlos also gained valuable experience as the Country Manager APAC at Livit, a global expert in guest experience design, from 2011 to 2015. Prior to that, they worked as a Project Manager at INGENOR, where they focused on project management, cost control, and procurement from 2009 to 2011.

Carlos Guinea Castillo completed their education history as follows:

- In 2023, they attended IESE Business School and completed the PDD-E-2023 program.

- Carlos pursued an Executive Master in Strategic Innovation at Esade. The duration of their study is unknown.

- From 2018 to 2019, they studied at ThePower Business School and obtained a degree called ThepowerMBA.

- In 2018, they completed the Change Management Practicioner program at Prosci, specializing in gestion del cambio (change management).

- Carlos attended Tongji University from 2014 to 2015 and completed the International Business Development Cluster program.

- From 2001 to 2009, they studied at Universidad Politécnica de Madrid and obtained a degree in Architecture.

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