Evgenia Shustrova

Evgenia Shustrova is a seasoned marketing professional with extensive experience in trade and POSM marketing, currently serving as the POSM marketing & In-store communication leader at Castorama Russia since August 2014. Responsibilities include managing special marketing projects, coordinating project teams, creating media content, and ensuring brand consistency in promotional materials. Previous roles include trade marketing manager at Valta Pet Products and ratiopharm, where Evgenia developed trade marketing strategies and managed budgeting and brand initiatives. Early career experience includes positions at Sanofi and IMS Health, focusing on marketing analysis and organizational support. Educational background includes various marketing and communication degrees from institutions such as INHOLLAND University and the London School of Public Relations.