Alexander Forsberg

Alexander Forsberg has over a decade of experience in customer operations and pricing analysis, currently serving as the Customer Operations Coordinator for the Nordics and Baltics at Castrol since July 2012. In this role, Alexander leads the pricing agenda and oversees the pricing processes for Northern Europe, aiming to enhance operational excellence and maximize sustainable business value. Previously, Alexander held positions as LBM Demand Manager for the Nordics and UK, and as a Pricing Analyst at Henkel, where a notable project involved creating a simplified price-setting model that improved pricing accuracy and customer satisfaction. Alexander holds a Master of Science in Business and Economics, specializing in Auditing and Accounting from Lund University.