Anna Xie

Anna Xie currently serves as the Global Social Media Enablement Lead at Castrol, a position held since January 2024. Previously, Anna held multiple roles at Huawei from October 2021 to January 2024, including Head of Digital and Social Media for Public Affairs and Communications, as well as Head of Social Media and Influencer for the Consumer Business. Prior experience includes serving as Director of Global Digital and Social Media Marketing at Real Chemistry and various positions in digital marketing and social media at Your Brand Integrated Marketing Communications, Yellow Pages Canada, Brandon Communications, JUST EAT, and Aveda. Anna began professional endeavors as a Teaching Assistant at the Smith School of Business at Queen's University, where a Bachelor of Commerce with Honours in Marketing and International Business was obtained.